Browsing Vitenskapelige publikasjoner (SV-NHS) by Subject "meme marketing"
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Meme marketing: How marketers can drive better engagement using viral memes?
(Journal article; Peer reviewed, 2022-06-08)Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological ...