Browsing Studentoppgaver (SV-NHS) by Author "Sorensen, Kristina Louise Andersen"
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How does electronic word-of-mouth affect the hotel industry?
Sorensen, Kristina Louise Andersen (Masteroppgave/UIS-SV-NHS/2019;, Master thesis, 2019-06-17)There exists research on electronic word-of-mouth and the different perspectives around it. This includes motives for engaging in electronic word-of-mouth, how to manage it, opportunities and challenges with it. However, ...