Blar i Studentoppgaver (SV-NHS) på forfatter "Sridharan, Santhya"
-
What makes one spread the word online - A study on electronic word of mouth motivations on social networking sites
Sridharan, Santhya (Masteroppgave/UIS-SV-NHS/2016;, Master thesis, 2016-06-14)The main focus of the study is to understand what motivates a person to give electronic word of mouth (eWOM) on social networking sites. With the increasing popularity of social networking sites, lots of consumers check ...