Effects of client symbiosis to the competitiveness of the commercial business hotel

Abstract

There are many researches on the satisfaction of the clients and the competitiveness of the enterprise in present days, but this dissertation focuses on the aspect of the client symbiosis, an factor to influence the competitiveness of one enterprise, intending to research on the foundation and maintenance of the symbiosis between the enterprise and client besides its effects to the satisfaction of the clients. The relationship has transfer from what you do to and for your clients to what you can do with them. The object of this dissertation to give analysis is relationship, which mainly focus on several specific business hotels with the aspect of the clients (members, sub-members and potential clients) to analyze. The goal is to treat the clients as the valuable cooperators, and meet their demands through the services of high quality and then found the clients loyalty. The theoretical base of this dissertation is the Relationship Marketing Theory, which researches on how to found a kind of symbiosis relation with the clients through the ways of investigation and interview etc, focusing on the importance of the relationship marketing in the enterprise marketing so as to realize the win-win between the enterprise and clients and then provide the reference for present business hotel industry. This dissertation will give description from following 5 aspects: see the document