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dc.contributor.authorWang, Yali
dc.contributor.authorGao, Hong
dc.date.accessioned2009-04-24T12:46:01Z
dc.date.issued2008
dc.identifier.urihttp://hdl.handle.net/11250/185101
dc.descriptionMaster's thesis in International Hotel and tourism managementen
dc.description.abstractThere are many researches on the satisfaction of the clients and the competitiveness of the enterprise in present days, but this dissertation focuses on the aspect of the client symbiosis, an factor to influence the competitiveness of one enterprise, intending to research on the foundation and maintenance of the symbiosis between the enterprise and client besides its effects to the satisfaction of the clients. The relationship has transfer from what you do to and for your clients to what you can do with them. The object of this dissertation to give analysis is relationship, which mainly focus on several specific business hotels with the aspect of the clients (members, sub-members and potential clients) to analyze. The goal is to treat the clients as the valuable cooperators, and meet their demands through the services of high quality and then found the clients loyalty. The theoretical base of this dissertation is the Relationship Marketing Theory, which researches on how to found a kind of symbiosis relation with the clients through the ways of investigation and interview etc, focusing on the importance of the relationship marketing in the enterprise marketing so as to realize the win-win between the enterprise and clients and then provide the reference for present business hotel industry. This dissertation will give description from following 5 aspects: see the documenten
dc.format.extent460122 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherUniversity of Stavanger, Norwayen
dc.relation.ispartofseriesMasteroppgave/UIS-SV-NHS/2008en
dc.subjectbusiness hotelen
dc.subjectclient symbiosisen
dc.subjectrelationshipen
dc.subjectmarketingen
dc.subjectconsumptionen
dc.subjectvalueen
dc.subjectmanagementen
dc.subjectinternasjonal hotell- og reiselivsadministrasjon
dc.titleEffects of client symbiosis to the competitiveness of the commercial business hotelen
dc.typeMaster thesisen
dc.subject.nsiVDP::Social science: 200::Economics: 210::Business: 213en


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  • Studentoppgaver (SV-NHS) [545]
    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

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