A case study of the bonfires of Saint John celebration
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- Master's theses (SV-NHS) 
It was Jose Maria Py who officially constituted the Bonfires of Saint John celebration many years back in 1928. Jose Maria Py made the initial efforts to organize a citywide party, thinking about the positive implications to attract tourists and also for benefit of the people of Alicante. This study is an investigation and discussion of ideas around the Saint John Bonfires celebration. The discussion represents some perspectives from two different stakeholder groups involved in the celebration. The conceptual and theoretical framework encompasses a comprehensive frame of reference on the history and evolution of the event; a variety of perspectives from both local people and members of commissions; and also the sense of coherence that individuals have when the celebration takes place in the city Alicante. The main academic references used for this study include the work of Getz (2007), introducing a complete foundation on the definition of event and conceptual considerations. This work also provides satisfactory explanation about the antecedents and choices of stakeholders. Several articles about Antonovsky’s (1979) concept of sense of coherence are included in this study to obtain a clear definition and understanding.
Master's thesis in International Hospitality Management