Going golfing in Norway: consumer motivation

Abstract

Golf development has been quite rapid in the past years all over the world. The purpose of this study is to analyze the validity and reliability of Motivation Sport Consumer scale proposed by McDonald et al. and its applicability to Holt‘s typology of consumption metaphors. The results of reliability tests and factor analysis confirm that the present instrumentation has demonstrated satisfactory psychometric properties overall to accurately and reliably measure motivations of sport consumption behavior. It is also considered that the suggested model of implementing McDonald et al.‘s instrumentation to Holt‘s typology is valid and should be used in following researches