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dc.contributor.authorMukhamodeev, Maxim
dc.date.accessioned2014-02-06T08:34:49Z
dc.date.available2014-02-06T08:34:49Z
dc.date.issued2012
dc.identifier.citationno_NO
dc.identifier.urihttp://hdl.handle.net/11250/185214
dc.descriptionMaster's thesis in International hotel and tourism managementno_NO
dc.description.abstractGolf development has been quite rapid in the past years all over the world. The purpose of this study is to analyze the validity and reliability of Motivation Sport Consumer scale proposed by McDonald et al. and its applicability to Holt‘s typology of consumption metaphors. The results of reliability tests and factor analysis confirm that the present instrumentation has demonstrated satisfactory psychometric properties overall to accurately and reliably measure motivations of sport consumption behavior. It is also considered that the suggested model of implementing McDonald et al.‘s instrumentation to Holt‘s typology is valid and should be used in following researchesno_NO
dc.language.isoengno_NO
dc.publisherUniversity of Stavanger, Norwayno_NO
dc.relation.ispartofseriesMasteroppgave/UIS-SV-NHS/2012;
dc.subjectgolfno_NO
dc.subjectforbrukeratferdno_NO
dc.subjectmotivasjonno_NO
dc.subjectNorgeno_NO
dc.subjectreiselivsadministrasjonno_NO
dc.subjecthotelladministrasjonno_NO
dc.titleGoing golfing in Norway: consumer motivationno_NO
dc.typeMaster thesisno_NO
dc.subject.nsiVDP::Social science: 200no_NO


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  • Studentoppgaver (SV-NHS) [545]
    Master- og bacheloroppgaver i International hotel and tourism leadership / serviceledelse

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