dc.contributor.author | Dyrstad, Sindre M. | |
dc.contributor.author | Tjelta, Leif Inge | |
dc.date.accessioned | 2015-02-23T09:56:16Z | |
dc.date.available | 2015-02-23T09:56:16Z | |
dc.date.issued | 2013-09 | |
dc.identifier.citation | Dyrstad, S.M; Tjelta, L.I. (2013) Newspaper coverage effects on the promotion of a lifestyle intervention program. Journal of Obesity 2013, Article ID 516767 | nb_NO |
dc.identifier.uri | http://hdl.handle.net/11250/277040 | |
dc.description.abstract | The study’s purpose was to measure the impact of an individually designed lifestyle intervention programon the readers of a regional
newspaper. A newspaper with 180,000 daily readers covered a story about three untrained and overweight adults who participated in
an individually designed lifestyle intervention program.Their goals were to become physically fit and run a halfmarathon (21.1 km)
after 14 weeks of training. The newspaper published on average three weekly articles throughout the project period, including the
weekly training program and a record of the physical improvements made by the participants.The number of hits on the project’s
web site was recorded. Spin-off effects on the responses of readers were mapped. The project’s web site had 25,000 unique weekly
hits. Significant spin-off effects included the establishment of training groups which were still active after two years and the launch
of a similar project by another regional newspaper.This individually designed lifestyle intervention programwas successfully scaled
up and reached a large number of the newspaper’s readers. The collaboration between a newspaper and exercise researchers could
also be adapted to other press media and represents a novel approach to improve participation in physical activities. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | Hindawi Publishing Corporation | nb_NO |
dc.rights | Navngivelse 3.0 Norge | * |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/no/ | * |
dc.subject | physical activity | nb_NO |
dc.subject | trening | nb_NO |
dc.subject | lifestyle intervention program | nb_NO |
dc.subject | livsstilsendring | nb_NO |
dc.title | Newspaper coverage effects on the promotion of a lifestyle intervention program | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.subject.nsi | VDP::Social science: 200::Social science in sports: 330::Physical education and sport psychology: 333 | nb_NO |
dc.source.volume | 2013 | nb_NO |
dc.source.journal | Journal of obesity | nb_NO |
dc.identifier.doi | 10.1155/2013/516767 | |