| dc.description.abstract | Today, the hospitality and tourism industry is at the center of digital innovation and
continues to transform rapidly around the world. Hotels are interested in offering digital
services to potential customers as quickly as possible, starting from the stage of choosing a
room and ending with paying for accommodation on the website or through a special
application. For example, among the technologies currently being tested is HiltonHonors,
there are the one which allows users to book hotel services through the app and tailor their
vacation experience to their wishes. The hotel business uses this information to automatically
develop an individual plan for each guest on subsequent visits. Augmented and virtual reality
technologies, etc., are being introduced everywhere, and the products of the tourism and
hospitality industry are becoming increasingly more customized. Digitalization has not left
any segment of the tourism ecosystem untouched. The UN World Tourism Organization
emphasizes that technology permeates all areas of tourism and should be given the highest
priority in developing human resources for the industry | |