Exhibitor Benefits at Urban Food Festivals in Lagos, Nigeria; A Case study of the Eat Drink Festival 2017
Master thesis
Permanent lenke
http://hdl.handle.net/11250/2563207Utgivelsesdato
2018-06-15Metadata
Vis full innførselSamlinger
- Studentoppgaver (SV-NHS) [545]
Sammendrag
A study of food festivals and how they have become an important part of the tourism landscape of several countries, using the case study method to highlight urban food festivals in Lagos, Nigeria and an analysis of Exhibitors’ benefits and motivation for participation. The study adopts a qualitative approach based on phone interviews with exhibitors at the event. The findings show that exhibitors participate majorly to bring an awareness to their brand and to profit from the large gathering of consumers at these events.
Beskrivelse
Master's thesis in Culinary Leadership and Innovation