Exhibitor Benefits at Urban Food Festivals in Lagos, Nigeria; A Case study of the Eat Drink Festival 2017

Abstract

A study of food festivals and how they have become an important part of the tourism landscape of several countries, using the case study method to highlight urban food festivals in Lagos, Nigeria and an analysis of Exhibitors’ benefits and motivation for participation. The study adopts a qualitative approach based on phone interviews with exhibitors at the event. The findings show that exhibitors participate majorly to bring an awareness to their brand and to profit from the large gathering of consumers at these events.