Browsing Studentoppgaver (Business) by Title
Now showing items 519-538 of 1124
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Implications of Data-Driven Marketing in Grocery Retailing Enhancing Customer Experiences and Business Practices Through Market Basket Analysis
(Master thesis, 2022)The grocery industry has experienced great changes as a result of the continuous and growing influence of technology. Groceries are a necessity and a routine in customers’ lives, which differentiates the way in which ... -
Implications of Data-Driven Marketing in Grocery Retailing: Enhancing Customer Experiences and Business Practices Through Market Basket Analysis
(Master thesis, 2022)The grocery industry has experienced great changes as a result of the continuous and growing influence of technology. Groceries are a necessity and a routine in customers’ lives, which differentiates the way in which ... -
The importance of Organizational and Behavioral trust in order to prepare for Change Readiness
(Masteroppgave/UIS-HH/2020;, Master thesis, 2020-07-09)I et samfunn hvor organisasjoner står i mer eller mindre stadig endring holder det ikke å fokusere på enkeltinitiativer i isolasjon. Organisasjoner har behov for å bygge kontinuerlig endringsberedskap – en tilstand hvor ... -
In bots we (dis)trust?
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019)As algorithms have evolved to become alternatives to human decision-makers in several domains, trust in algorithms becomes a crucial research topic. Indeed, research have shown that higher levels of trust lead to more ... -
Increasing Income Inequality in Norway as a Consequence of a government Change?
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06)This paper aims to investigate whether the income inequality has increased as a result of the change of government, from a left-wing to a right-wing government in 2013. This will be investigated by examining changes in the ... -
Increasing Urban Density in the Northern Jæren Region
(Masteroppgave/UIS-HH/2018;, Master thesis, 2018-06-13)The purpose of this thesis is to explore the possible opportunities the Northern Jæren region has for future developments with regards to residential housings, and the location of industries. The compact city concept has ... -
Individual-Level Predictors of Store Managers’ Innovative Work Behaviour in the Textile Industry
(Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06)This master thesis contributes to the research field of Innovative Work Behaviour (IWB) by investigating variables that possibly are vital for achieving innovative results. Our research problem was: What is the Relationship ... -
Individuelle faktorers innvirkning på miljøbekymring: en regresjonsanalyse av alder, kjønn og utdanning
(Bachelor thesis, 2024)Gjennom årene har den negative utviklingen i miljøet fremhevet hvor viktig samlet handling er for samfunnet. Miljøtiltak vil kun være effektive hvis befolkningen faktisk tar ansvar sammen. Dette viser seg å være utfordrende, ... -
Individuelle sponsoravtaler i idretten
(Bachelor thesis, 2023)Vi ønsket å finne ut hva bedrifter ser etter når de inngår sponsorater og hvordan idrettsutøvere bør markedsføre seg for å gjøre seg attraktive på sponsormarkedet. Studien er gjennomført ved bruk av en kvalitativ tilnærming ... -
Individuelle sponsoravtaler i idretten
(Bachelor thesis, 2023)Vi ønsket å finne ut hva bedrifter ser etter når de inngår sponsorater og hvordan idrettsutøvere bør markedsføre seg for å gjøre seg attraktive på sponsormarkedet. Studien er gjennomført ved bruk av en kvalitativ tilnærming ... -
Industrial Diversity Versus Occupational Diversity: Comparing the Effects on Regional Productivity Growth in Norway
(Master thesis, 2022)In this paper, we investigated the economic effects of diversity on regional productivity growth, distinguishing between regional industrial and occupational diversity. By taking a comparative approach, we aimed to answer ... -
Industrial Diversity Versus Occupational Diversity: Comparing the Effects on Regional Productivity Growth in Norway
(Master thesis, 2022)In this paper, we investigated the economic effects of diversity on regional productivity growth, distinguishing between regional industrial and occupational diversity. By taking a comparative approach, we aimed to answer ... -
INDUSTRIAL SYMBIOSIS IN NORWAY: PATHWAY TO SUSTAINABLE DEVELOPMENT
(Master thesis, 2024) -
Industry 4.0 as a strategy related to the United Nations Sustainable Development Goals in Norwegian Industries
(Master thesis, 2021)The new industrial revolution, known as Industry 4.0, is becoming increasingly important within Norwegian companies. Industry 4.0 is a future-oriented strategy and could be significant for maintaining and improving companies’ ... -
Industry 4.0 as a strategy related to the United Nations Sustainable Development Goals in Norwegian Industries
(Master thesis, 2021)The new industrial revolution, known as Industry 4.0, is becoming increasingly important within Norwegian companies. Industry 4.0 is a future-oriented strategy and could be significant for maintaining and improving companies’ ... -
Influecer marketing: "Du vil vel bli som meg?"
(Bachelor thesis, 2024)Denne bacheloroppgaven handler om markedsføring gjennom influencere på sosiale medier og tar for seg problemstillingen: «Har «influencer marketing» stor påvirkningskraft på forbrukeres kjøpsintensjon, og hvem blir mest ... -
Influencer Marketing: The effect on consumers' purchase intentions and perceived value
(Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ... -
Influencer Marketing: The effect on consumers’ purchase intentions and perceived value
(Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ... -
Influencer Marketing: The role of consumers` perceived expertise, trust, and perceived value on consumers` Willingness to Pay.
(Master thesis, 2022)The growth of influencer marketing continues, and companies are in the process of understanding how valuable influencer marketing can be as part of their marketing strategy. Several studies have examined how consumers react ...